Quora is a knowledge sharing platform that was founded in 2009 by former Facebook employees Charlie Cheever and Adam D’Angelo. It has since become the biggest question-and-answer platform where everyone post their insights. It also doubles up as a go to platform for life’s common questions. Quora is available in 9 languages – English, Hindi, French, German, Indonesian, Spanish, Portuguese, Japanese and Italian. Currently, new versions in Marathi, Tamil, Bengali, Finnish, Dutch, Swedish and Norwegian are being planned. It has grown quite quickly and reportedly has 190 million+ monthly visitors.
There is so much you can do on Quora. For starters, you can promote your blog or service or pitch in client’s service, as it is viewed as the most genuine contemporary question-and-answer platform. So to have a strong profile on Quora, here is what you need to do.
There are hundreds of queries every day on the platform on the current topics that people want to know. Engage in it. Be active with your questions and answers. Be curious and ask about the things you want to know. At the same time, answer the questions as you receive them. It can be of huge help if you can answer certain questions based on your true personal experiences.
You might be a huge huge fan of the dolphins or seagulls and you’re very enthusiastic to share your immense knowledge about them. But they are rarely trending topics on Quora. On the other hand, Social media strategies or discussions about AI are always in. Therefore it is important for you to stay relevant and answer the questions of these topics frequently to get the most of the profile views and up your votes.
Be thorough and thoughtful
Don’t be in a rush to be the first one to answer and end up giving a poor quality performance. On Quora, quality and consistency are always preferred. Be thoughtful about your answers. Structure it carefully. Include the links that are backing up your answers, but don’t spam. Make sure that your answer is grammatically correct with no spelling errors before posting.
Also Read: A Beginner’s Guide to Social Media
Be In Touch With The Analytics
When you’re on Quora, your profile analytics are easily visible once you log in. You can see the up-votes and shares of your answers. You can draw a pattern of the topics you’re popular with from these analytics. You can then answer more questions from the same subject for more views. You can get into similar topics and find out if there are questions that you can answer to build a better profile.
Be Sparse With Your Marketing Links
If you own a blog or a service, it could get really tempting to include a link back to it in your answer but refrain from doing so often. It isn’t quite recommended. You could even get banned from the platform if you keep spamming your answers with links. Instead, include the link back to your blog/service in your profile. Don’t put a link in the answer unless you think it is absolutely fitting with the question.
If you’ve got more tips on how to have a strong Quora profile, let us know in the comments.