Phone addiction is real, particularly social media addiction. The food we eat, the clothes we wear and the labels we flaunt are all out there for the world to see. A quick shout out to all those who would unabashedly confess to the fact that their phone is the first thing they check every morning.
In fact, as per the latest report from IDC Research, 80% of smartphone users check their phones within 15 minutes of waking up. This addiction is alarming, especially among the younger demographics.
So the million dollar question here is, would you give up your smartphone; not for a day or a month, but for an entire year?
Not get on to your Instagram, checking stories of all the crazy things your social media fam was up to while you were away for a few minutes or not checking in on your loved ones over WhatsApp or getting into those quick 280-character quips on Twitter? The list can be exhausting but one particular water company wants us to think about it.
Here’s the deal. Stay away from your smartphone for 365 days and get $100,000. That’s right $100,000 for one seemingly simple task. ‘Did you know 1 out of 2 people say they couldn’t live without their smartphone? Yikes! ‘Break the cycle with scroll-free life solutions™ by vitaminwater’, says the company.
But if you are committed to your smartphone, this could be the toughest dare you have ever subjected yourself to. Vitaminwater, the water company, understands it well and leaves no stone unturned to tease you and push you into taking up this challenge. All you need to do is get onto Twitter or Instagram and describe how you would feel if you had to go for a year without a smartphone while incorporating the hashtags #nophoneforayear and #contest.
Are you game?
They have set January 7 as the deadline and the rules pertaining to the challenge are clearly stated on their website. The challenge gets serious here on because there’s a lie detector test included as well. So if you are willing to play the game fair and square and go scroll-free for a year, it shouldn’t really matter. The rationale is to keep you away from mindless scrolling.
We don’t think there’s anything more boring than mindlessly scrolling through your phone, and this is an opportunity to take that stance against routine and give someone $100,000 to do something uniquely awesome with their time.Natalia Suarez (Associate Brand Manager at Vitaminwater)
For many, phones are like their extended self, and staying away from them could lead to serious withdrawal symptoms. A lot of research has been conducted already over the effects of smartphones on people, particularly teenagers. The debate continues and while the rest of the (more mature and evolved) world continues to deliberate on the potential threats and side effects of excessive usage of smartphones, I wonder how many would step forward to embrace a world devoid of Instagram filters and social media banter.
The water company is definitely getting a lot of attention for this bold challenge, interestingly even on social media. The challenge however has definitely got everyone thinking – Can we actually not live without our smartphones?