mark zuckerberg
Featured, Social News

Facebook’s Secret Plans To Interconnect Messenger, WhatsApp, & Instagram

If you haven’t been on social media lately and are feeling a little disconnected, do not worry. This could well be a thing of the past. Because despite being in the middle of a privacy scandal, Facebook is working on integrating WhatsApp, Messenger and Instagram. This move has been initiated to create a solid messaging experience for all.

via GIPHY

The three have been functioning as independent entities so far, more like competitors. But not anymore. As reported by the New York Times, major plans are underway to integrate them.

Facebook’s secret initiatives

Facebook has always been on a mission of bringing people together building communities, and fostering friendships. So it’s no surprise that it is taking a step further and is now planning to enable cross-messaging between Facebook Messenger, Instagram and WhatsApp as revealed by the NYT.

via GIPHY

Users will enjoy end-to-end encryption so that they can communicate with those not present on other Facebook platforms within the company’s ecosystem itself. Although Facebook has not specifically revealed the timeline for this, rumour mills have confirmed that it will definitely happen.

Also Read: Facebook’s new feature to help blind users

People are all for messaging these days, and social messaging has obviously become the norm, more common than calling itself. It therefore won’t be surprising at all to see people welcoming this kind of an initiative.

Competition with Apple & Google

Facebook is certainly hoping that people will hop on to this merged system as their primary mode of messaging leaving behind Google’s messaging services and Apple’s iMessage. At a time when competition is stiff and the growth is slow, Facebook’s chief executive Mark Zuckerberg is apparently hopeful that its billions of users will stay connected and engage within Facebook’s own ecosystem and move away from competitors like Google and Apple.

Facebook Founder & CEO, Mark Zuckerberg/ Courtesy: Cnet
Facebook Founder & CEO, Mark Zuckerberg/ Courtesy: Cnet

Would it help?

So how would this help us? Well, if you are on Messenger and want to contact someone who’s only on WhatsApp, the integration will allow you to contact this person regardless of whether they use Facebook Messenger or not. Although the plans are still in a very nascent stage, the integration is expected to happen by end of 2019 or in early 2020.

via GIPHY

There is no denying that some other super-app might emerge till then rendering the whole integration effort futile. And who knows, Facebook might just take over that one too. This will help position itself stronger into the game. The possibilities can be many, but what’s good for users is the fact that all apps will incorporate end-to-end encryption as ordered by Zuckerberg to ensure that messages are protected at all costs.

A statement released to CNBC by a company spokesperson on the condition of anonymity in this regard, states:

[Facebook wants to] build the best messaging experiences we can; and people want messaging to be fast, simple, reliable and private. We’re working on making more of our messaging products end-to-end encrypted and considering ways to make it easier to reach friends and family across networks.

Facebook spokesperson

As always, only time will tell if this integration is as promising as it seems to be.

Standard
Featured, Social News, Trending News

Apple To Take On Facebook, WhatsApp With The Launch Of Business Chat

Apple is all set to make its presence felt in the instant messaging world with its newly announced Business Chat. This feature was announced last year at Apple’s worldwide developer conference and is likely to come out later this year.
The firm says Business Chat will launch with the iOS 11.3 update this spring. From what we hear, it is going to be loaded with some relevant features for businesses. Let’s find out more.
Why is ‘Business Chat’ relevant?
The use of mobile payments and ability to communicate one-on-one with businesses and consumers has proven fruitful to retailers. Business chat is specifically designed to strengthen the connectivity between businesses and consumers
The business Chat would be an added feature to the existing iMessage. Through this feature, consumers can now instantly initiate a dialogue with the company. It will also enable consumers to make payments via Apple Pay and accomplish other business/consumer obligations like filling forms, choosing products etc., depending on business’s needs.
The concept of personalisation in marketing is gaining momentum day by day. Companies need to seem easily approachable and technology can help them set up a friendly chat with consumers and that is where Business Chat comes in.
(source: Medium)
Giving iMessage a little nudge
Business is not the first thing that pops into your head when you hear iMessage which is mostly used for engaging in informal conversations with family and friends. Business Chat will inarguably make iMessage more useful than before. It will also provide stiff competition to Instant messaging giants- Facebook, Whatsapp, and Twitter.
What ‘Business Chat’ has that others don’t
Business Chat can be considered to be the most convenient app for customers trying to find companies. It enables users to search for a business via Safari Search, Siri or Maps and then start a conversation with a click on the chat button that appears next to the search result. No other business chat app features such a shortcut.
Apple Pay, another handy feature allows users to make hassle-free payments. This will end the cumbersome process of using third-party online wallets.
Major hiccups in ‘Business Chat’
Business Chat will be available only to Apple users. No doubt Apple has a very strong hold on the market but not all mobile phone users use iPhone. Businesses cannot simply ignore the m-commerce traffic generated by Android users and most of the companies are looking for viable chat options which can be operated on both Android and iOS platforms. This will limit the usefulness of Business Chat to a large extent.
Owing to the needs of marketers, Facebook recently launched ‘WhatsApp Business’ which is loaded with simple but cool features to make the consumer/business dialogue more interactive. A look at ‘WhatsApp Business’ reveals it is destined to achieve greatness but only time will tell how good it will fare against ‘Business Chat’.
All said and done, ‘Business Chat’ seems like a wonderful addition to its features but it’s too soon to predict the efficacy of the app in the real market as marketers have loads of options to choose from.
Standard