If you haven’t been on social media lately and are feeling a little disconnected, do not worry. This could well be a thing of the past. Because despite being in the middle of a privacy scandal, Facebook is working on integrating WhatsApp, Messenger and Instagram. This move has been initiated to create a solid messaging experience for all.
The three have been functioning as independent entities so far, more like competitors. But not anymore. As reported by the New York Times, major plans are underway to integrate them.
Facebook’s secret initiatives
Facebook has always been on a mission of bringing people together building communities, and fostering friendships. So it’s no surprise that it is taking a step further and is now planning to enable cross-messaging between Facebook Messenger, Instagram and WhatsApp as revealed by the NYT.
Users will enjoy end-to-end encryption so that they can communicate with those not present on other Facebook platforms within the company’s ecosystem itself. Although Facebook has not specifically revealed the timeline for this, rumour mills have confirmed that it will definitely happen.
People are all for messaging these days, and social messaging has obviously become the norm, more common than calling itself. It therefore won’t be surprising at all to see people welcoming this kind of an initiative.
Competition with Apple & Google
Facebook is certainly hoping that people will hop on to this merged system as their primary mode of messaging leaving behind Google’s messaging services and Apple’s iMessage. At a time when competition is stiff and the growth is slow, Facebook’s chief executive Mark Zuckerberg is apparently hopeful that its billions of users will stay connected and engage within Facebook’s own ecosystem and move away from competitors like Google and Apple.
Would it help?
So how would this help us? Well, if you are on Messenger and want to contact someone who’s only on WhatsApp, the integration will allow you to contact this person regardless of whether they use Facebook Messenger or not. Although the plans are still in a very nascent stage, the integration is expected to happen by end of 2019 or in early 2020.
There is no denying that some other super-app might emerge till then rendering the whole integration effort futile. And who knows, Facebook might just take over that one too. This will help position itself stronger into the game. The possibilities can be many, but what’s good for users is the fact that all apps will incorporate end-to-end encryption as ordered by Zuckerberg to ensure that messages are protected at all costs.
A statement released to CNBC by a company spokesperson on the condition of anonymity in this regard, states:
[Facebook wants to] build the best messaging experiences we can; and people want messaging to be fast, simple, reliable and private. We’re working on making more of our messaging products end-to-end encrypted and considering ways to make it easier to reach friends and family across networks.Facebook spokesperson
As always, only time will tell if this integration is as promising as it seems to be.